Radio campaign voice for Crumb & Co.
Voice for a national radio campaign with three spots and tags. A case study by Charlotte Evans, British Voice Over Artist.
Challenge
Crumb & Co., an artisan bakery chain, was running its first radio campaign and needed a voice that felt friendly and trustworthy, not salesy.
Solution
I voiced three 30-second spots and several tags in a directed session with the agency, delivering clean, broadcast-ready files the same day.