Homepage messaging for Metricflow
Research-based homepage copy that doubled demo requests. A case study by Chloe Dubois, Conversion Copywriter for SaaS.
Challenge
Metricflow, a revenue analytics platform, described itself with vague phrases like "the future of work". Visitors did not understand what the product did.
Solution
I interviewed eight customers, mined reviews and sales calls, built a message map and rewrote the homepage around the specific outcome customers bought the product for.