Product descriptions for Oat & About
400 product descriptions that sell the experience, with consistent structure and SEO. A case study by Chloe Dubois, Conversion Copywriter for SaaS.
Challenge
Oat & About, an oat-milk startup, used supplier descriptions copied across hundreds of products. Pages were duplicated elsewhere and did not sell.
Solution
I created a description framework — benefit headline, sensory copy, specs, care — and wrote 400 unique descriptions, prioritising top sellers first.