Product launch messaging for Glow Theory
Positioning, launch page, emails and announcement copy for a major feature release. A case study by Chloe Dubois, Conversion Copywriter for SaaS.
Challenge
Glow Theory, a clean beauty brand, was launching its biggest feature in years, but internal teams described it in five different ways.
Solution
I ran a positioning workshop, wrote a one-page messaging guide and produced the launch page, emails, in-app announcement and social posts from it.