Sales page for Classcraft Education
A long-form sales page for an online course, built from student interviews. A case study by Chloe Dubois, Conversion Copywriter for SaaS.
Challenge
Classcraft Education, a school software company, was relaunching its flagship course and the old sales page converted below 1%.
Solution
I interviewed past students, structured the page around their before-and-after stories, handled objections directly and made the offer crystal clear.