Website copy in English and French for Tripvault
A bilingual website that sounds native in both languages, not translated. A case study by Chloe Dubois, Conversion Copywriter for SaaS.
Challenge
Tripvault, a travel booking site, used machine translation for its French site. French visitors converted at half the rate of English ones.
Solution
I wrote the site in both languages from one brief, adapting idioms, examples and calls to action for each audience rather than translating sentence by sentence.