Paywall and onboarding redesign for Loomly
Rebuilt onboarding and the paywall with remote configuration and A/B testing. A case study by Diego Ramírez, iOS & Flutter Developer.
Challenge
Loomly, a habit-tracking app, had strong downloads but only 1.8% of new users started a trial. The onboarding asked for sign-up before showing any value.
Solution
I rebuilt onboarding to show personalised value first, moved sign-up later, redesigned the paywall and made every screen remotely configurable so the team can run experiments without releases.