Analytics dashboard UX for Brewline
Turned a crowded reporting screen into a dashboard people check every morning. A case study by Elena Popescu, Design Systems Lead.
Challenge
Customers of Brewline, a coffee equipment store, said the dashboard showed "everything and nothing". Twenty charts competed for attention and the most important metric was below the fold.
Solution
I ran jobs-to-be-done interviews, reduced the default view to five decisions users make daily, designed drill-downs for detail and introduced saved views and alerts.