Product launch video for Glow Theory
A fast-paced launch video combining screen recordings, motion graphics and voice over. A case study by Ethan Walker, Video Editor for YouTube & Brands.
Challenge
Glow Theory, a clean beauty brand, needed a 90-second launch video in three weeks, with only screen recordings and a script.
Solution
I edited screen recordings into a clear story, added motion graphics for key moments, sound design and a professional voice over, and delivered platform versions.