Ad copy testing for Brewline
A systematic ad-copy testing programme across search and social. A case study by Fatima Zahra El Idrissi, Bilingual Copywriter (English & French).
Challenge
Brewline, a coffee equipment store, ran the same ad copy for a year. Click-through rates were falling and nobody knew which messages worked.
Solution
I wrote angles based on customer research, set up structured tests with the media team and built a library of winning messages reused across channels.