Homepage messaging for Clearledger
Research-based homepage copy that doubled demo requests. A case study by Fatima Zahra El Idrissi, Bilingual Copywriter (English & French).
Challenge
Clearledger, an accounting platform, described itself with vague phrases like "the future of work". Visitors did not understand what the product did.
Solution
I interviewed eight customers, mined reviews and sales calls, built a message map and rewrote the homepage around the specific outcome customers bought the product for.