Sales page for Lingo Loop
A long-form sales page for an online course, built from student interviews. A case study by Fatima Zahra El Idrissi, Bilingual Copywriter (English & French).
Challenge
Lingo Loop, a language-learning app, was relaunching its flagship course and the old sales page converted below 1%.
Solution
I interviewed past students, structured the page around their before-and-after stories, handled objections directly and made the offer crystal clear.