Content and keyword strategy for Stackmint
A keyword-led content plan built around what buyers search before they buy. A case study by Hannah Weber, Technical SEO Consultant.
Challenge
Stackmint, a project management SaaS, published blog posts about industry news that got little traffic and no sign-ups.
Solution
I researched the searches buyers make at each stage, grouped them into topic clusters and delivered a 6-month plan with briefs for the first 20 articles.