E-commerce category SEO for Juniper Goods
Rebuilt category pages around search demand and turned them into the store’s best organic landing pages. A case study by Hannah Weber, Technical SEO Consultant.
Challenge
Juniper Goods, a homeware brand, ranked mainly for its brand name. Category pages had thin content, duplicate titles and filters that created thousands of near-duplicate URLs.
Solution
I mapped search demand to categories, created new categories for high-intent searches, wrote templates for unique titles and descriptions, added helpful buying guides and controlled filter indexing.