International SEO for Fernhill Supply
Fixed hreflang and localisation issues across 12 language versions. A case study by Hannah Weber, Technical SEO Consultant.
Challenge
Fernhill Supply, an outdoor clothing brand, served the wrong language version to searchers in several countries. German users landed on English pages and French pages competed with Canadian French.
Solution
I restructured the hreflang setup, fixed canonical conflicts, localised titles and key content for search intent in each market and set up country-level reporting.