Site migration SEO for Openfield Publishing
A domain and platform migration that kept every ranking and grew traffic within two months. A case study by Hannah Weber, Technical SEO Consultant.
Challenge
Openfield Publishing, a children’s book publisher, was moving to a new domain and CMS at the same time. A previous migration had cost them 35% of organic traffic.
Solution
I benchmarked rankings, mapped every URL, reviewed the staging site, checked redirects before launch and monitored crawling and rankings daily for six weeks afterwards.