App icon and mark for Dentalia
An app icon that stands out on the home screen and in App Store search results. A case study by Julia Nowak, Logo & Visual Identity Designer.
Challenge
Dentalia, a family dental group, had an app icon that blended into the category and tested poorly in App Store search screenshots.
Solution
I designed several icon concepts, tested them in realistic home-screen and search mockups against competitors and refined the winner for iOS and Android shapes.