Logo for Kyoto Leaf
A hand-drawn mark and label system that stands out on crowded shelves. A case study by Julia Nowak, Logo & Visual Identity Designer.
Challenge
Kyoto Leaf, a Japanese tea brand, had a generic logo that disappeared next to competitors in shops and on menus.
Solution
I explored three directions and developed a hand-drawn mark with a custom wordmark, designed to work on labels, merchandise and signage, with a simple label system for new products.