Conversions API setup for Casa Verde
Server-side tracking with deduplication, restoring reliable attribution after iOS changes. A case study by Kwame Asante, Meta Ads Media Buyer.
Challenge
Casa Verde, a natural wine bar, saw only 60% of Shopify purchases in Meta. Campaigns were being optimised on incomplete data.
Solution
I set up the Conversions API with proper event deduplication, improved event match quality with hashed customer data and aligned attribution windows with reporting.