Creative testing system for Nimbus Audio
A structured Meta creative testing process that found three new winning ad concepts. A case study by Kwame Asante, Meta Ads Media Buyer.
Challenge
Nimbus Audio, a headphone brand, relied on two ads that had been running for eight months. Performance was declining and nobody knew what to test next.
Solution
I set up a weekly testing cadence with clear hypotheses, a dedicated testing campaign and graduation rules, and briefed UGC creators and designers on new concepts.