Product line launch for Oat & About
A pre-launch and launch campaign that sold out the first production run. A case study by Kwame Asante, Meta Ads Media Buyer.
Challenge
Oat & About, an oat-milk startup, was launching a new product line with a limited first run and needed demand from day one.
Solution
I ran a pre-launch waitlist campaign, then a launch sequence with teaser, launch-day and social proof ads, coordinated with email and influencer posts.