Scaling campaign for Oddbird Labs
Scaled monthly Meta spend four times while keeping acquisition costs stable. A case study by Kwame Asante, Meta Ads Media Buyer.
Challenge
Oddbird Labs, a consumer hardware startup, had a profitable account at $12,000 a month but performance collapsed every time they increased budgets.
Solution
I consolidated fragmented ad sets, moved to broad targeting with strong creative, scaled budgets in controlled steps and balanced prospecting with retention audiences.