Content calendar and production for Stridewell
A monthly content engine producing 40 posts from one shoot day. A case study by Laura Jiménez, Social Media Manager (Instagram & TikTok).
Challenge
Stridewell, a running shoe retailer, struggled to produce enough content and ended up reposting the same product photos.
Solution
I planned monthly shoot days, captured photo and video for 40 posts at once, edited in batches and scheduled everything a month ahead.