Instagram and TikTok management for Casa Verde
Six months of content, community and reporting for a hospitality brand. A case study by Laura Jiménez, Social Media Manager (Instagram & TikTok).
Challenge
Casa Verde, a natural wine bar, posted sporadically and had not grown its following in a year. Staff had no time to film or reply to comments.
Solution
I set up three content pillars, filmed Reels on site every two weeks, published five times a week, managed comments and DMs and reported monthly on reach, saves and bookings.