LinkedIn ghostwriting for Monetra founder
Weekly ghostwritten LinkedIn posts that built a founder’s audience and inbound pipeline. A case study by Laura Jiménez, Social Media Manager (Instagram & TikTok).
Challenge
The founder of Monetra, a cross-border payments company, had deep expertise but no time to post. Sales relied entirely on outbound.
Solution
After interviews to capture stories and opinions, I wrote three posts a week in the founder’s voice, engaged with target accounts and tracked conversations that turned into pipeline.