Social media strategy for Stackmint
A channel strategy, content pillars and a three-month calendar the team can run themselves. A case study by Laura Jiménez, Social Media Manager (Instagram & TikTok).
Challenge
Stackmint, a project management SaaS, was active on five platforms with a two-person team and seeing little return from any of them.
Solution
I analysed where their audience actually spends time, recommended focusing on two channels, defined pillars and formats, and created a three-month calendar and workflow.