TikTok launch campaign for Saltmarsh Swim
A TikTok-first launch combining creators and native brand content. A case study by Laura Jiménez, Social Media Manager (Instagram & TikTok).
Challenge
Saltmarsh Swim, a swimwear label, had no TikTok presence and was launching a product aimed at people aged 18–30.
Solution
I set up the account, produced native content with the team, recruited 15 micro-creators and ran a launch week with a branded challenge.