IP licensing agreement for Loomly
A licensing agreement for characters and artwork used in merchandise. A case study by Lena Hoffmann, Commercial & Privacy Lawyer (GDPR).
Challenge
Loomly, a habit-tracking app, received an offer to license its characters for merchandise but had no experience with licensing terms.
Solution
I reviewed the offer, advised on royalty structures and territorial rights, and negotiated an agreement that protected brand control and future opportunities.