Brand guidelines and Figma library for Relaybase
Turned a scattered identity into a living Figma library and clear guidelines. A case study by Mia Johansson, Brand Designer for Startups.
Challenge
Relaybase, a customer messaging platform, had a logo and some colours, but every new hire used them differently. Decks, ads and product screens looked like three companies.
Solution
I consolidated the identity into a Figma library with tokens, components and templates for decks, social and ads, and wrote concise, example-led guidelines.