Brand identity for Glow Theory
Strategy, identity and packaging for a consumer brand launching in supermarkets. A case study by Mia Johansson, Brand Designer for Startups.
Challenge
Glow Theory, a clean beauty brand, was moving from farmers markets to supermarket shelves and needed a brand that could compete with much bigger names.
Solution
We started with a strategy workshop, then built a warm, confident identity: custom wordmark, bold colour palette, illustrated patterns and a packaging system that works across flavours and sizes.