Identity for Openfield Publishing
An expressive identity with custom typography for a hospitality venue. A case study by Mia Johansson, Brand Designer for Startups.
Challenge
Openfield Publishing, a children’s book publisher, wanted an identity that felt as personal as the place itself — not another minimal logo on a white background.
Solution
I created an expressive identity with custom hand-drawn type, a rich colour palette and a flexible system for menus, events, social and merchandise.