Packaging design for Oat & About
A packaging system for a product range that is easy to extend and recognisable at a glance. A case study by Mia Johansson, Brand Designer for Startups.
Challenge
Oat & About, an oat-milk startup, launched new products every season, and each package was designed from scratch. The range looked inconsistent online and in shops.
Solution
I designed a modular packaging system: a fixed brand block, colour coding per product type and an illustration style that can be extended by the in-house team for new launches.