Rebrand for Kestrel Living
A complete rebrand of a hospitality group, from positioning to signage and uniforms. A case study by Mia Johansson, Brand Designer for Startups.
Challenge
Kestrel Living, a build-to-rent operator, had grown by acquisition and each property looked different. Guests did not realise the properties belonged to one group.
Solution
I developed a group brand with a flexible system: a shared master identity with room for each property’s character, applied to website, signage, stationery, uniforms and amenities.