Go-to-market plan for Quantora
A market-entry plan for the Gulf region, from segment choice to first hires. A case study by Mohammed Al-Rashid, Go-to-Market Strategy Consultant.
Challenge
Quantora, a product analytics startup, had inbound interest from the Gulf but no plan: which country first, which segment, what price and who to hire.
Solution
I interviewed 25 potential buyers, sized segments, analysed competitors and delivered a phased entry plan with pricing, partner strategy and a hiring plan for the first year.