Market sizing for Paycrest
A bottom-up market model that stood up to investor scrutiny. A case study by Mohammed Al-Rashid, Go-to-Market Strategy Consultant.
Challenge
Paycrest, a payments startup, used a top-down "1% of a huge market" slide that investors dismissed.
Solution
I built a bottom-up model from customer counts, adoption rates and realistic pricing, with clear assumptions and scenarios the founders could defend.