Partnership strategy for Shiftly
A channel partner programme that became a quarter of new revenue. A case study by Mohammed Al-Rashid, Go-to-Market Strategy Consultant.
Challenge
Shiftly, a workforce scheduling app, signed partners opportunistically. Most never referred a single customer.
Solution
I defined partner profiles, tiered incentives and enablement, recruited the first ten high-fit partners and set up a simple partner portal and reporting.