Sales playbook for Brenner Lindner
A playbook that let the first two sales hires ramp in half the time. A case study by Mohammed Al-Rashid, Go-to-Market Strategy Consultant.
Challenge
Sales at Brenner Lindner, a commercial law firm, lived in the founder’s head. New hires took six months to close their first deal.
Solution
I documented the ideal customer profile, qualification criteria, discovery questions, demo flow, objection handling and deal stages, based on recordings of the founder’s calls.