Sales deck redesign for Freightbridge
A modular sales deck that reps can adapt to each prospect in minutes. A case study by Nadia Hassan, Graphic Designer (Social & Print).
Challenge
Sales reps at Freightbridge, a freight forwarder, each used their own version of an outdated deck. Messaging was inconsistent and slides were often wrong.
Solution
I designed a modular master deck with a slide library for industries and use cases, locked brand elements and a short guide for building a deck for a specific prospect.