Sonic logo for Shiftly
A three-second sonic logo used in the app, videos and ads. A case study by Nikolai Georgiev, Composer & Music Producer.
Challenge
Shiftly, a workforce scheduling app, had a strong visual identity but no audio identity; every video used a different sound.
Solution
I designed a three-second sonic logo derived from the brand’s personality, with variations for app notifications, video endings and ads.