Conversion tracking overhaul for Tripvault
Fixed double-counted conversions and set up server-side tracking for reliable bidding. A case study by Olivia Bennett, Google Ads & PPC Specialist.
Challenge
Tripvault, a travel booking site, reported 30% more conversions in Google Ads than orders in their shop. Smart bidding was optimising on bad data.
Solution
I audited tags, removed duplicates, set up enhanced conversions and server-side tagging, and aligned conversion values with actual revenue after refunds.