Google Ads restructure for Fernhill Supply
Rebuilt an e-commerce account around product margins and lifted ROAS by more than half. A case study by Olivia Bennett, Google Ads & PPC Specialist.
Challenge
Fernhill Supply, an outdoor clothing brand, spent £40,000 a month on Google Ads with a ROAS of 2.9. Low-margin products received most of the budget.
Solution
I rebuilt campaigns around margin tiers, cleaned the product feed, set value-based bidding targets per tier and added negative keyword lists that cut obvious waste.