Lead generation campaigns for Relaybase
Search campaigns optimised for qualified leads, not form fills. A case study by Olivia Bennett, Google Ads & PPC Specialist.
Challenge
Relaybase, a customer messaging platform, got plenty of leads from Google Ads, but sales said most were students, competitors or far too small.
Solution
I connected CRM outcomes to Google Ads with offline conversion imports, rebuilt keywords around high-intent searches and bid for qualified leads instead of raw form submissions.