Performance Max launch for Saltmarsh Swim
Set up Performance Max with strong asset groups and first-party audience signals. A case study by Olivia Bennett, Google Ads & PPC Specialist.
Challenge
Saltmarsh Swim, a swimwear label, relied only on search campaigns and could not grow volume without losing efficiency.
Solution
I launched Performance Max with asset groups per product theme, customer-list signals, brand exclusions and a clean feed, while protecting existing search performance.