Shopping feed optimisation for Petal Post
Rewrote product titles and attributes so products show up for the searches that sell. A case study by Olivia Bennett, Google Ads & PPC Specialist.
Challenge
Petal Post, a flower delivery service, had product titles written for the website, not for Shopping search. Impressions were low for high-intent queries.
Solution
I rewrote titles with feed rules, filled missing attributes, added custom labels for margin and seasonality and fixed Merchant Center disapprovals.