Analytics dashboard UX for Freightbridge
Turned a crowded reporting screen into a dashboard people check every morning. A case study by Priya Raman, Senior Product Designer (SaaS & Fintech).
Challenge
Customers of Freightbridge, a freight forwarder, said the dashboard showed "everything and nothing". Twenty charts competed for attention and the most important metric was below the fold.
Solution
I ran jobs-to-be-done interviews, reduced the default view to five decisions users make daily, designed drill-downs for detail and introduced saved views and alerts.