Explainer video for Clearledger
A 90-second animated explainer that made a complex product click. A case study by Rafael Costa, 2D Animator & Explainer Video Artist.
Challenge
Clearledger, an accounting platform, struggled to explain its product in sales calls and on the website. Visitors left the homepage within seconds.
Solution
I tightened the script, storyboarded a simple visual metaphor and animated a character-led story in the brand’s colours, with voice over and sound design.