Mobile app launch planning for Glow Theory
A coordinated launch plan across engineering, marketing, support and app stores. A case study by Sarah Kim, Technical Project Manager (Agile, Scrum).
Challenge
Glow Theory, a clean beauty brand, was launching its first mobile app with a fixed marketing date and no experience of app store reviews.
Solution
I built an integrated launch plan with engineering milestones, store submission buffers, beta testing, support readiness and marketing moments, and ran weekly launch reviews.