Brand refresh for Quantora
Evolved an early-stage brand into something ready for Series A and enterprise buyers. A case study by Sofia Almeida, Brand Identity Designer.
Challenge
Quantora, a product analytics startup, had a brand designed on a tiny budget at founding. It looked playful in a market where buyers now expected maturity.
Solution
I evolved the identity rather than replacing it: refined the logo, introduced a more confident type pairing and palette, and created product illustration and photography guidelines.