Packaging design for Crumb & Co.
A packaging system for a product range that is easy to extend and recognisable at a glance. A case study by Sofia Almeida, Brand Identity Designer.
Challenge
Crumb & Co., an artisan bakery chain, launched new products every season, and each package was designed from scratch. The range looked inconsistent online and in shops.
Solution
I designed a modular packaging system: a fixed brand block, colour coding per product type and an illustration style that can be extended by the in-house team for new launches.