Rebrand for Linden Interiors
A complete rebrand of a hospitality group, from positioning to signage and uniforms. A case study by Sofia Almeida, Brand Identity Designer.
Challenge
Linden Interiors, an interior design studio, had grown by acquisition and each property looked different. Guests did not realise the properties belonged to one group.
Solution
I developed a group brand with a flexible system: a shared master identity with room for each property’s character, applied to website, signage, stationery, uniforms and amenities.